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Ciao, I'm Marco 👋

I think, I draw, I ask a lot of questions.

I love messing with behaviors, tweaking, testing, and shaping experiences that make people click (literally) and businesses grow (fast). Did you say #dApps?👾 Let's connect.

My Work My Story
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Boosting DeFi through UCD

Leading Product Designs and UX for Blockswap, aiming to onboard the next 100 million users in DeFi.

"We've just proposed the first Ethereum block as staderlabs validator and restaking cloud restaker! "
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Openbitlab PoS Validator since 2016, 50 blockchains integrated
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Key Impact

Solving user pain points with features like two-click validator staking and one-click LSD network creation.

KPIs and Metrics

    x8 validator onboarding time reduction

    -40% support tickets

    +30% user engagement

    *** validator onboarding conversion

    *** user retention rate

Budget and Investment for millions

Co-led redesign of products and services used by millions of Italian customers trading and investing in global markets.

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"The best banking app. Continuously getting improved with new features and performance update. Something is missing from the full website but everything is optimized for mobile usability. Definitely recommend it."
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Simone Fineco user on Google Play
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Key Impact

Enhanced user experience, increased retention, NPS, and CSAT, achieving a 4.7 rating on Google and Apple Store, and boosting AUM.

KPIs and Metrics

    +38% new users of MoneyMap

    +23% conversion rate

    +98% usage of budget feature

    *** retention rate

    *** daily active users

    *** AUM growth

Hyper-Personalized Finance with AI Insights

Leveraging AI to deliver personalized financial experiences, enhancing user engagement and satisfaction.

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"The team has built a strongly differentiating, high quality product that is destined to add real value at enterprise level... an overall potential that I feel is rare in the industry"
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Philip IBM Chief Data Architect Europe
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Key Impact

Developed AI-driven tools for personalized financial advice, significantly improving user retention and engagement, reduces real estate usage and ensures consistency across devices.

KPIs and Metrics

    x2 reduction in decision-making time

    +50% boost in broker productivity

    +48% suggestion-to-order conversion

    *** improved client engagement

    *** user satisfaction rating

    *** increased adoption of chat features

Gamifying the Equity desk complexity

In partnership with SAS we delivered the next generation B2B platform for financial services.

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"It's a beautiful looking piece of kit, easy to start with and pretty powerful I'd say. Can't wait to integrate it with my company' OMS to explore all of its features and speed up the analysis process."
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Denis Lead Quantitative Analyst
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Key Impact

Reducing cognitive load during the daily workflow by using gamification, mini-tasks, and natural language.

KPIs and Metrics

    75% reduced cognitive load

    40% increase in user satisfaction

    *** task completion rate

    *** adoption rate in 6 months
Feed your curiosity More projects here

Let's connect 💬

Whatever your goal - let's meet for a virtual coffee

I'll get back to you in 2 business days